9 CRM Application Features To Make Your Business Grow More

How can a CRM application grow and automate a business?

CRM applications or CRM applications help connect with people who are important in your business, namely, your team members, potential customers, and customers. With a CRM system, businesses can improve productivity and profits. Apart from that, CRM also helps with business automation and saves overall costs.

Based on a survey conducted with the research method, clients stated that their productivity and database storage increased by more than 72% thanks to the use of CRM software. In addition, the integration of CRM software with websites, social media, and e-commerce has provided 100% lead capture for businesses.

CRM applications are now more flexible, especially if they have an open API.  CRM can be easily integrated with other existing systems in the company, such as accounting software, ERP, websites, as well as with social media and messaging applications such as Whatsapp.

CRM integration with social media or often referred to as social CRM is indeed popular today. With Social CRM, businesses can get 360-degree customer views through customer information from various social networks such as Facebook, Line, Telegram, and the Whatsapp API.

Below we will describe how a CRM application can grow and automate a business

9 Ways to Grow Business with a CRM Application

1. Track and Collect Data with Omni Channel Systems
Many companies still enter data manually. In addition, outbound and inbound sales are not well tracked.

With the CRM application, companies can track outbound sales activities as a whole and automate inbound from call centers, WhatsApp, Line, Telegram, Facebook, Email, and others.

This eliminates the need for staff as well as entering data manually. Thus, the company can save time and overhead costs.

2. Automatic System Flow

The data contained in the CRM system can automate several functions to reduce overhead and time costs.

• Distribute and delegate inbound data and needs to staff through a round robin distribution system
• Send data to existing software in the company, such as accounting, ERP, and HR via an open API
• Create documents such as quotations and provide automatic reports in Excel, Word, and PDF formats

3. Track the pipeline process

Management of the company's sales and customer service processes is made easier through a pipeline. With a CRM application, users can:

• Move data on the pipeline to maximize conversions and visualize ongoing processes.
• Drag and drop with ease
• Manage multiple pipelines and processes simultaneously

4. Integration of VOIP Call Center with CRM Application

CRM systems that have open APIs can be integrated with VOIP call centers. This feature can help companies to:

• Make and receive phone calls directly
• Easily record calls and track customer service KPIs by seeing how many calls were made
• Complete and customizable agent allocation system
• Robocall system
• The informative display on the dashboard helps companies to monitor the call center. Companies can view the inbound and outbound call center statistics of each division.

5. GPS System for Live Check-In

Companies can optimize sales performance by tracking and managing them through a GPS system.

• Track live GPS offline, meetings, sales targets, and so on
• Mobile CRM and GPS check-in capabilities to monitor field staff

6. KPI Task Management

Creating and tracking key performance indicators (KPI) is one of the important things for companies to see the achievement of business goals and objectives. The CRM application can function as a KPI application so that it helps companies to manage KPIs more easily.

• Companies can create KPIs, monitor field agents, and provide automatic reminders
• Provides KPI reports automatically

7. Internal team collaboration

CRM applications help companies make internal team collaboration easier.

• Communication with the team and between individuals is easier and provides notifications via email and mobile push notifications directly to the CRM system
• Help send announcements, both to the team and to all employees in the company

8. Creating a product catalog

CRM applications can also be used as a product catalog. The advantages of a product catalog in a CRM system are:

• Customize the product catalog as needed to make orders automatically
• Real-time product catalog integration into CRM systems and inventory management systems

9. Ticketing integration with CRM Application

Companies can integrate ticketing service into CRM software. This helps generate tickets automatically based on a trigger based system .

The features above in CRM application technology and services really help companies to be able to connect with customers and develop and automate business.